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Marketing in Rural Communities

Updated: Oct 26, 2023

During discussions with our clients (and potential clients), we often hear the reason for a business’s lack of marketing in rural communities is that they simply don’t have access to the same resources as those businesses in larger, urban communities. This couldn’t be further from the truth. There are many big corporations that originated in rural communities. These include such companies as Walmart, Dick’s Sporting Goods, Johnson and Johnson and Cracker Barrel. Companies like this are no different than yours, the only separation is that they knew how to market out of their small town circle. Luckily for you, we are here to help you take your marketing to the next level.

You may be wondering, “How do I have the same opportunities as people in the bigger cities?” Well, the answer is simple, creating an online presence. By creating an online presence for your business, you are making yourself available to people well beyond the limits of your small town. There are also many different ways to create an online presence for your business. Such efforts could consist of SEO, SEM, web development, app production, online stores and even through social media. The good news is that some of these options are free, so you can grow your business regardless of your budget. You can always build your own website using various website builders available. Social media portals now make it easy for anyone to create and run their own social media platforms and even setup and run your own app. However, it is always an option to hire a professional for speedy and effective results, if you don’t have time to DIY or if you simply wish to expand beyond your comfort zone or skill sets.

Lastly, here are a few tips to take with you that will positively affect your digital footprint as a small, rural business. (These tips come from

  • Always be consistent

  • Share your story

  • Involve the community

  • Share your deeper ‘why’

  • Tap into events and emotions

  • Be the local expert

  • Utilize social media

  • Leverage local media

  • Generate local landing pages

To learn more about how to better market your business in rural areas, click the button below and start the conversation. Thanks for following and supporting our local business.


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